Social Interaction Via New Social Media Essay - 955 Words

Eileen Fischer and Rebecca Reuber (2011) in the article â€Å"Social Interaction via New Social Media: (How) Can Interactions on Twitter Affect Effectual Thinking and Behavior† talk about the role of Twitter in the effectuation process. The authors attempt to find out the impacts of Twitter on entrepreneurs who interact via the social site. The authors of the article investigate how effectuation processes are affected when entrepreneurs adopt Twitter in their business operations. According to the authors (2011) the use of Twitter in social interaction affects the effectual thinking and behavior of entrepreneurs. They also assert that interactions over Twitter can result in effectual understanding but the intensive use of interaction can cause effectual agitation. Additionally, Fischer and Reuber (2011) propose that perceived time affordability can be used to predict the extent to which entrepreneurs interact through Twitter. They also suggest that outcomes of these interaction s are controlled by norm adherence and orientation. The article’s central theme focuses on the use of Twitter by entrepreneurs and the question is the effect of Twitter interactions on effectual entrepreneurial thinking and action. In this article, the authors use an inductive theory-building methodology to develop suggestions related to how the effectuation process is affected during entrepreneur use of Twitter. The methodology used in the study produced findings that support theShow MoreRelatedSocial Networking: Is it Good for our Society?700 Words   |  3 PagesSocial Networking: Is it Good for our Society? In July 2012, Americans spent a total of 121.1 billion minutes on social networking sites (procon.org). Social networking has become a big part of people’s lives today. 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